Pepsi Takes Performance With Purpose to Heart
The last couple of weeks have been nothing short of a roller coaster ride for the food and beverage giant PepsiCo. First news hit the markets that for the first time ever, Diet Coke had overtaken Pepsi as the second-most popular soft drink in the country, behind Coca-Cola.
Right on the footsteps of this news that had the media—and bloggers—in a tizzy over whether PepsiCo’s Refresh project is hurting its sales, the company announced the second phase of its women entrepreneurship program in partnership with the international nonprofit Trestle Group Foundation, where senior leaders team up with women in emerging economies to provide them with mentoring, coaching, and other business development support.
It was perfect timing to connect with PepsiCo’s chief personnel officer, Cynthia Trudell.
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